Color Wow – Solve Every Color-Treated Hair Issue

Color Wow
Color Wow

Color Wow is a complete line of professionally-formulated color care products that not only spells the end for roots, but also solves every single issue associated with color-treated hair. From grey roots and dark regrowth, to color fade, brassiness and texture problems, Color Wow delivers perfect color, 365 days a year.

To learn more about Color Wow and to buy their products, please visit the website.

The Color Wow line includes:
? Shampoo – Color Security Shampoo is a total departure from typical shampoos which contain one or more unnecessary ingredients (like silicones, pearlizing agents, conditioning agents, thickening resins) that can dull your hair, distort your color and impede new hair growth and lead to hair thinning and loss. 
? Conditioner – Color Security Conditioners is formulated with unique translucent ingredients that smooth and detangle, but will not darken color or oxidize and turn it brassy.
? Root Cover Ups – Covers grey seamlessly, even covers dark roots and extends highlights without peroxide, never stiff or sticky.
? Cocktails – Heat-activated Color Wow Cocktails address breakage, dehydrated, straw-like hair and thin, flat hair.
? Styling – Every formula treats and helps repair hair during the styling process, so it can be gently coaxed rather than forced into style.

Be sure to stop by the Color Wow table at 9th annual Evening of Modern Beauty at the W Chicago ? City Center on Thursday, August 17, 2017 to learn more about their healthy hair products.

About the company:
Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Their pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer ?pain points? and resolving them with inventive, efficacious solutions.

From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, they?ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products.