Just arrived: Puretergent is a new laundry detergent that will change your definition of clean.
Puretergent’s petroleum-free formula leaves clothes feeling soft and cotton-fresh without any residue or toxins.
Puretergent uses a color-coding system to address specific laundry needs.
Puretergent formulas include:
•Gentle (yellow): With aloe vera, this laundry detergent works well for those with sensitive skin. Use this for delicate fabrics, such as wool and silk.
•Calm (purple): Lavender essential oils calm while protecting colors. Use calm to wash your
darks, leggings, sweaters, and jeans.
•Fresh (blue): Fresh is perfect for your whites. It uses eucalyptus essential oils
to rid your clothes of stains and dirt.
Julia Fry, a fashion designer, was tired of her fabrics becoming stiff and faded after just one wash. Using what she knew about French laundry techniques, Julia created a hybrid detergent that uses old fashion gentle formulas combined with modern green technology.
Puretergent is a natural detergent that is designed to protect fabrics. Puretergent washes out stains, not style.
Puretergent packaging makes it possible to get every last drop of detergent. The plastic packaging uses 8 times less plastic and releases 9 times fewer emissions than a rigid bottle during manufacturing.
Puretergent is available in Chicago at Jewel-Osco. For more stores,
please visit www.puretergent.com.
2247 5th St.
Berkeley, CA 94710