PRSVR Lifestyle – An Elevated Lifestyle Brand

A lifestyle brand for today's elevated family

PRSVR Lifestyle
PRSVR Lifestyle

Meet & shop with Chicago-native designer PRSVR Lifestyle at their FashionChicago pop-up shop at’s 16th season of The Art of Fashion (Runway Show) presented by Cadillac on Thursday, October 19, 2017.

PRSVR is all about perseverance, so we know you have to look good while working hard. We create signature pieces that let you always look the part without sacrificing your priorities.

With capabilities to outfit the whole family, they design from an elevated space centered on the use of luxury materials, one of a kind patterns, an attention to detail and the combination of function and comfort. They have become a staple brand for today’s athletes, entertainers and entrepreneurs.

The lifestyle brand includes:
• Outerwear
• Footwear
• Airportwear
• PRSVR Kids

The PRSVR fundamentals: Passion. Resilience. Sacrifice. Values. Respect.

To learn more about the company and to shop the line, please visit their website.

About the company:
PRSVR, or Persevere, is an Elevated Lifestyle Brand created by husband and wife Brandon and Margaret Williamson. The Chicago born company caters to those who live and work in the city by creating stylish, yet functional pieces that complement a busy lifestyle. “In an urban environment you need to be ready for anything, and ready to go anywhere. Our pieces allow you to move through the day with confidence and comfort,” says designer Brandon Williamson.

The collections of outerwear, footwear and travelwear have been seen on standout clients including NBA Finals MVP Kevin Durant, Teyana Taylor, P. Diddy, Zendaya, Chris Brown,  Nicki Minaj, Derrick Rose, Wyclef and the cast of Empire.

PRSVR has been featured in several publications including the Chicago Sun Times, Fashion Bomb Daily, Upscale Hype, The Source, Rolling Out, and People StyleWatch. You have seen their pieces on the TV show Empire, Good Day Chicago, countless music videos, and in its own McDonald’s Commercial.