Honest Tea – Great-Tasting, Organic Beverages

Creating and promoting great-tasting, organic beverages

Honest Tea

Honest Tea seeks to create and promote great-tasting, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all.

Crowd favorite Honest Tea will be in the VIP Goodie Bag  at StyleChicago?s FashionChicago Designer Shopping Party on Friday, May 4, 2018.

Seth Goldman, co-founder of Honest Tea, drank a lot of liquids. An active person, Seth was continually in search of the perfect drink to quench his thirst after a run, yet Seth found most drinks either too sweet or too tasteless. Barry Nalebuff, Seth?s professor at the Yale School of Management, found that he and Seth shared a passion for the idea of a less sweet, but flavorful beverage, and in 1994, there was nothing in between to fill the void.

The Honest Tea line includes these products:
? Honest Tea
? Honest Kids
? Honest Fizz
? Summer Refreshers
? Honest Sport
? Glass Bottles

Visit the Honest Tea website for their full story and product line.

Barry was in India where he had been analyzing the tea industry for a case study. He come up with a name to describe a bottled tea that was made with real tea leaves?Honest Tea. When Seth heard the name, the simmering idea began to boil?it was the perfect name for a brand that would strive to create honest relationships with its customers, suppliers and the environment. Seth took a deep breath, and started brewing batches of tea in his kitchen. Five weeks after taking the plunge, he brought thermoses of tea and a recycled bottle with a mock-up label to Whole Foods Market. The buyer ordered 15,000 bottles, Seth and Barry were in business, and they?re still at it 18 years later.

All of the teas are certified organic according to standards set by the US Department of Agriculture (USDA) and enforced by accredited third-party certifying agents. Honest Tea leaves are picked by hand. ?Pluckers? in the tea gardens in China and India select the delicate top two leaves and bud of the Camellia sinensis plant, which is the single source of the black, green, white and oo-long varieties brewed. Honest Tea is Fair Trade Certified? which empowers farmers and workers to fight poverty through better trade. Before bottling, the tea leaves are steeped in hot water, just as you might do at home.

 

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