Famolare shoes are hand-crafted proven heirlooms and an iconic heritage fashion brand born in the ’70s, run by a team of empowered women focused on spreading love and positivity in all they do.
Shop & support the Famolare redux at the Chicago Artisan Market on Sat & Sun, May 1-2, 2021 at Artifact Events (4325 N. Ravenswood Ave., Chicago). Discover top Chicago artisans in food, fashion, home goods + art. (mask required, social distancing in place)
Famolare shoes are designed to last – and respect Louis Sullivan’s idea that form follows function – with comfort and balance at the center of the design process. These heritage shoe “high rises” are made with renewable and recyclable materials produced in close proximity to each other in Leon, Mexico. From design to production, the processes are aligned to reduce costs and eliminate as much waste as possible. Famolare works hard to offer you the finest quality product for the best possible price, sourced sustainably, wrapped in love and good energy.
The leathers used are free from restricted substances based on Reach California’s 65. Famolare does not use any leather or suede from animals raised just for their hides, and they use vegetable dyes whenever possible. Using the same leather across the collection which helps them reduce waste, and most of their scraps are recycled.
Famolare has 48 footwear patents, which paved the way for 1,453 other patents, including hundreds by other footwear brands, that cite Famolare’s innovative footwear as prior art. Many of the patents are related to Famolare soles. The wavy soles they have used since 1969 are the most famous. These soles are made from TPR, also known as thermoplastic rubber, a material that has properties of both plastic and rubber. TPR is reusable, recyclable, and lightweight with great abrasion resistance, good tear strength, and weather resistance.
From 1969 to now:
With 40 patents for footwear innovation, Famolares paved the way for many companies developing performance footwear. Nike and others cite Famolare patents as “prior art” in over 200 patent applications. Famolare had a big influence on the Southern California beach and fashion subculture youth. As young girls growing up in the 70’s and 80’s, many shared an identity that was somewhat wrapped in the positive energy and emerging female empowerment that surrounded the Famolare brand. Wearing Famolares made many feel like they could accomplish anything they set their minds to as they worked for causes to empower women, marched for miles to push for civil rights, support peace, and to protect the environment. Today, 50 years later, not much has changed.
To the generations that follow, though what you stand for is more important than what you stand in, if you’re anything like your mom when she was your age, you’ll appreciate walking on Famolare waves just like she did.
About Joe Famolare: a third generation shoemaker, was born and raised in Boston, Massachusetts. He started working for the family shoe business at the age of 12. Joe learned the art of design and pattern cutting from his father, Joseph Sr., a respected artisan and technician, who established his successful shoe engineering company in 1934.
During Joe’s career, he was recognized in the fashion business as an innovator. His designs, which were synonymous with fashion and comfort, are in the permanent collection at the Smithsonian Institute of Washington DC, the Costume Institute at the Metropolitan Museum of Art in New York and the Cincinnati Museum of Art in Ohio. In 1973, Joe Famolare received the Coty American Fashion Critics Award for his innovative molded clog. He was inducted into the Footwear News Hall of Fame in 1995.