|Name:||Bausch + Lomb|
Biotrue™, an innovative new multi-purpose contact lens solution from Bausch + Lomb, is inspired by the biology of the eye. Biotrue goes beyond cleaning and disinfecting lenses to bring together three bio-inspired innovations: it matches the pH of healthy tears, utilizes a lubricant found naturally in the eye, and keeps key beneficial tear proteins active. In fact, 81% of people who tried Biotrue said it feels so comfortable that they forget they are wearing contacts1. Biotrue is currently preferred 3:1 over the leading multi-purpose solution1
Keeping your eyes looking young, beautiful and healthy, takes more than makeup and getting enough rest, you have to make sure you are properly caring for them. Biotrue provides contact lens wearers with the health and comfort their eyes deserve. Biotrue has breakthrough technology that helps keep lenses moist for up to 20 hours2 and is easier on the eyes than other multi-purpose solutions3.
Biotrue multi-purpose solution is available in the U.S. and comes in a range of sizes and can be found at most nationwide food, drug and mass retailers. Biotrue also features a clear bottle that allows you to easily track how much solution remains. Pricing is based on product size and varies from retailer to retailer. Biotrue is the newest in Bausch + Lomb’s portfolio of lens care products that also includes renu® fresh™ and renu® sensitive™ solutions.
For more information about Biotrue please visit biotrue.com. For a free trial offer of Biotrue visit Biotrue.com/coupon.html.
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1Based on a survey of 130 patients that used both Biotrue and OPTI-FREE RepleniSH.
2 Results of in vitro study performed to evaluate the release of wetting agents from various silicone hydrogel lens materials (balafilcon A, senofilcon A and lotrafilcon B) over a 20-hour time period. Lenses were placed in Bausch + Lomb standard lens cases (or hydrogen peroxide neutralizing cases) and soaked for 8 hours in respective lens care solutions. Hank's balanced salt solution (HBSS) was dripped over the lenses at a rate that approximates tear secretion in the human eye as determined by Reddy l, et al. Ocular Therapeutics and Drug Delivery. The solution that rinsed off the lenses was collected at set time periods over 20 hours and the surface tension was measured using tensiometry. The surface tension of the rinse solution collected was then analyzed versus the surface tension of the control (HBSS) using a t-test at a p-value of <0.05.
3 Consumer Preference Study (Dec 2010) conducted by Bruno and Ridgeway among 201 consumers who have tried Biotrue.
Biotrue is a trademark of Bausch & Lomb Incorporated.
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