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Name:Joico - The Art of Healthy Hair

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Innovation meets artistic imagery in Joico, a brand dedicated to providing the tools and techniques for modern, healthy hair.

Coveted by both top salon professionals and their clients, Joico commits itself to the advancement of the global salon community.

From all across America to Europe, Joico has established itself as a top performing brand, and has attracted celebrity stylists such as the incomparable Beth Minardi of the Minardi Salon in Manhattan, NY & young Hollywood’s prince of hair color, George Papanikolas, of the Andy Lecompte salon in West Hollywood, CA.

Joico knows beautiful hair, and that means knowing that each mane has a unique method of management.

Joico offers a variety of target solutions for even the most unruly hair:
  • K-PAK - the ultimate in healthy hair; reconstructs & protects damaged hair
  • K-PAK Color Therapy - a groundbreaking hair color preservation regimen
  • K-PAK Sun Therapy - KPAK technology meets sun restorative formula
  • Moisture Recovery - provides the ultimate in hair hydration
  • Daily Care - a full spectrum of balancing hair products that address the end result of every hair type
  • Color Endurance - breakthrough system that prolongs the tonal integrity & longevity of color
  • Body Luxe - thickens & volumizes fine, limp hair without added weight
  • Silk Result - leaves hair soft & silky from any starting point
  • Clinicure - thinning hair solution fusing proven botanicals with advanced hair science
  • Re:nu AGE DEFY - a future where advanced science meets extreme luxury

  • Joico also goes global to find the most beneficial ingredients; shea butter from Africa, orchid oil from Asia if it's the best, no continent is too far! In addition, Joico constantly updates their technologies to develop new ones, upholding their reputation as the leader in beauty innovation.

    For those craving more ways to incorporate beauty technology into their lives, Joico also has created Styling Products, Bodycare and Tools.

    As well as providing top quality products, Joico International Artistic Directors construct avant-garde yet classic hairstyles that provide inspiration for stylists and salon-goers alike.

    To learn more about Joico or to learn more about Joico products, please visit them online at

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